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Huma Seraj

The Costly Mistake Brands Make Before a Single Stitch Is Sewn

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The Costly Mistake Brands Make Before a Single Stitch Is Sewn Why testing your patterns on the wrong fabric is silently destroying your fit, your margins, and your brand. By Huma Siraj Pattern Making 7 min read Somewhere between the sketch and the sample rack, a quiet but consequential error creeps into the process of nearly every […]